ColourIQ
A tablet-first colour-analysis retail activation for the 'Unseen Trends' campaign at Mall of Africa.
R66,000 in activation revenue.
A mall activation has to feel magical in ten seconds and be privacy-safe by design. Guests won't hand a selfie to a brand kiosk, and legal won't allow faces to be uploaded or stored — so the whole experience had to run on the device and still end with something the guest wants to share.
A six-step tablet wizard a stylist runs on an iPad — attract, consent, capture, analyse, reveal, result card. It photographs the guest, samples the frame in-memory to drive a colour-analysis heuristic, matches them to a campaign trend colour, and produces a shareable, shoppable result card with a QR code. Everything runs client-side: no photo is ever uploaded — only the anonymised result is logged for a stylist dashboard.
- →Privacy by design — the frame is sampled in-browser and never uploaded or stored
- →Guided wizard a stylist runs on a tablet in under a minute
- →Shareable result card with a QR code straight to shopping the trend
- →Anonymised session logging feeds a stylist dashboard, zero personal data at rest